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Consequences of the release of iOS 14 for the operation of Facebook...
In the summer of 2020, Apple announced at the Worldwide Developers Conference that with the release of the iOS 14 mobile operating system in the fall of 2020, new privacy rules would come into effect —...
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Travel agency promotion on social networks
Each owner of a company in the tourist field — a small travel agency, a network of agencies or a large tour operator — is interested in making his company well-known to as many potential customers...
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How to promote YouTube videos
Today, YouTube is one of the most effective channels for business promotion. However, it is not enough to shoot a video and upload it to your channel. You need to work on the design and navigation of...
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Facebook advertising services are becoming more expensive for Ukrainians
A planned price increase for Google services is expected in January 2022. The American corporation announced it in an official letter sent to its clients from Ukraine. According to the text of the...
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Targeted advertising for a clothing store
There are many ways to promote an online store on Instagram, but the most effective one today is targeted advertising. In this article, we tell you why it is so and how to set up targeted advertising...
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How to increase the number of followers on Facebook
Facebook is a proven marketing platform for business promotion. Here you can communicate and establish business contacts, and increase brand recognition. In addition, every year, developers expand the...
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What is the test period in targeted advertising
Test seven times, only then launch – this is an unspoken rule well known to professional marketers. They are guided by it every time before the launch of an advertising campaign, in particular when...
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Targeted or contextual: which advertising to choose
Advertising on the Internet has become one of the most effective ways of business promotion. Companies actively use targeted advertising and PPC advertising to attract new customers. What is the...
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How to collect an audience for targeting
If the portrait of your target audience currently looks like «females, aged 25-40, married», then don’t be surprised if your targeted ads aren’t working. Collecting an audience should not be limited...
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Types of audiences in the advertising cabinet: how to search for TAs and...
When launching targeted advertising, it is necessary to try to specify the parameters of the target audience as accurately as possible. The effectiveness of advertising campaigns depends on this. After...
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